THE LONG HOLD // SUPERCUT // VIRGIN
The idea was to poke fun at people stuck in a contract.
So we locked a band in a room and forced them to play hold music for a year.
With the familiar elevator music tone, the ad simulates being on hold - something I'm sure everyone can relate to thanks to telco companies.
This is a supercut of all the spots that went to air.
Theres a 20 minute version ad that encourages viewers to skip through the stages of the video.
And some sneaky BTS of the awesome art dept build.