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The idea was to poke fun at people stuck in a contract. 

So we locked a band in a room and forced them to play hold music for a year.

With the familiar elevator music tone, the ad simulates being on hold - something I'm sure everyone can relate to thanks to telco companies.

This is a supercut of all the spots that went to air.

Theres a 20 minute version ad that encourages viewers to skip through the stages of the video.


Props if you can sit through the whole thing.


And some sneaky BTS of the awesome art dept build.


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